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Branding
With a strong background in branding and expertise in positioning brands effectively in the market, I oversaw Ess-a-Bagel's brand, refining the branding strategy and ensuring uniformity. Throughout my role at Black Insomnia, I worked closely with distributors worldwide to maintain consistent branding on a global scale.
Ess-a-Bagel Brand Book
I proposed a rebranding initiative and took on the responsibility for all aspects of the rebranding project for Ess-a-Bagel, refining their branding strategy, strengthening their visual identity, and crafting the following brand book to outline the refreshed branding, providing detailed guidelines to ensure consistency across all channels.
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