Email Marketing
Leveraging my experience in overseeing email marketing, I ensure campaigns are engaging, on-brand, and effective. This involves conceptualizing, crafting copy, and designing campaigns, as well as optimizing for optimal email open rates, click-through rates, and conversion rates.
As the driving force behind Black Insomnia Coffee's email campaigns and automations, I played a key role in conceptualizing, structuring, writing copy for, and designing them to effectively communicate with our customers and drive business growth.
I devised a complete customer journey for Black Insomnia's email marketing strategy. I conceptualized, oversaw creative ideas, and wrote all copy for the following automated email sequences.
Employing a playful, fun, and less corporate approach in alignment with Ess-a-Bagel's brand, I spearheaded the conceptualization, copywriting, and design for their email campaigns.
