Social Media
With expertise in developing strategic social media marketing strategies and engaging content plans, I'm actively involved in planning, content creation, filming, editing, and copywriting across all channels. Additionally, I oversee influencer and PR relations to amplify brand and social media visibility.
I managed Ess-a-Bagel's social media presence across platforms such as Instagram, TikTok, and Facebook, including content planning, content creation, video production, and coordinating influencer partnerships.
One of Ess-a-Bagel's top-performing posts - collaboration with Magnolia Bakery
Post Engagement
Post Insights
Shared stories promoting the collaboration - the outcome of successful influencer and PR management for the partnership
One of Ess-a-Bagel's top-performing posts - collaboration with American Cancer Society
Post Insights
Shared stories promoting the collaboration - the outcome of successful influencer and PR management for the partnership
One of Ess-a-Bagel's top-performing posts - Labor Day post
Post Insights
One of Ess-a-Bagel's top-performing posts - Collaboration with PIX11 News
Post Engagement
Post Insights
Post Insights
One of Ess-a-Bagel's top-performing posts - promoting the Signature Favorite
Post Engagement
Ess-a-Bagel Tiktok Content
Ess-a-Bagel's Top-performing TikTok Video
At Black Insomnia Coffee, I headed the management of the Instagram and TikTok accounts, overseeing the development and execution of social media strategies, content plans, and post designs.
Black Insomnia Instagram Content
Black Insomnia TikTok Content
Based on extensive research on consumer behavior, social media trends, and industry standards, along with incorporating Ess-a-Bagel's new branding strategy, I developed a highly strategic social media strategy tailored specifically to make the brand stand out. Below are the guidelines for the new strategy. *It's important to note that, due to current limitations in time and resources, this strategy has not yet been implemented. As a result, the current social media efforts may not fully reflect this strategy.
Various sections from the new social media strategy document, detailing key aspects in greater depth.
I devised a comprehensive and strategic global social media strategy for Black Insomnia Coffee, as detailed in the guidelines below.
