Creative Management
I take great pride in my skills and passion for overseeing creative direction within companies and developing strategic creative plans. Collaborating with designers, videographers, developers, content creators, and more, I bring my creative ideas and visions to life through detailed briefings, wireframes and careful revisions, ensuring that all creative projects turn out exceptional and are aligned with the brand.
I proposed and led the design project to transform the winking bagel in Ess-a-Bagel's logo into an official brand mascot. I collaborated closely with a freelance design group, providing detailed briefings and reviews until we achieved a captivating character that embodies the brands spirit and enhances the brand identity.
Brand Character Proposal and Briefing
New and finalized brand character
I provided freelance designers with a briefing for designing an influencer box for Black Insomnia, offering visual creative inspiration, as shown below.
Final Influencer Box Mockup
Influencer Box Briefing
I provided detailed content plans and video briefings to freelance videographers for Black Insomnia's social media content. Below are a few examples showing the transition from the video briefings to the final videos produced by the videographers.
Video Briefing
Final Video
Video Briefing
Final Video
Final Video
Video Briefing
Video Briefing
Video Briefing
Final Video
Final Video
Video Briefing
Final Video
Video Briefing
Final Video
Final Video
Video Briefing
Video Briefing
Final Video
Final Video
Video Briefing
I played a pivotal role in directing the creative vision of Black Insomnia's new global website, planning and strategizing its entire structure and content. I provided freelance designers with a strong foundation for the website's structure through a comprehensive website wireframe, as shown on the wireframes page, creative concepts, and copywriting. As shown below, I conducted a meticulous design review process to ensure perfection before the website launch. Below are just a few of the revisions proposed.
I proposed and led the design project to refresh Ess-a-Bagel's logo system, working closely with a freelance design group. I provided detailed briefings and conducted thorough reviews to ensure the updated design retained its traditional look and feel while achieving a more polished, professional, and modern aesthetic.
Refreshed Logo System
Old Logos
Directed the creative vision for the exterior and interior design concepts and branding of Ess-a-Bagel's new store location.
Store Design Concept Briefing
Interior design rendering created based on briefings
Interior design renderings created based on briefings
Exterior design rendering created based on briefings